What social media marketing crimes are you committing? Do you treat social media as a one way medium and ignoring your audience?
What metrics can be used to measure the performance of community management? What type of community managers do you have?
Here are 10 goals for social media marketing to get started on the right path to getting results that matter.
Correlation is not causation. Just because two things correlate does not necessarily mean that one caused the other to perform exactly as it did.
Avoid robotic campaign reporting which is detailed with lots of numbers, tables and metrics unrelated to the language and campaign ambitions of the sponsor.
Sofia is very much at home creating social media listening dashboards and also manages Snapchat and Instagram stories content and scheduling.
Do you have a “Karen” in YOUR team? A team player and people person. Sometimes social media marketing teams have their heads in a pool full of numbers that they forget to look around them and be HUMAN.
Today social media command center screens in the workplace can show anything from the latest about industry news, reaction to new products or competitor benchmarking.
How are teams adjusting to lockdown life, working at home during the Coronavirus pandemic?
The social media marketing team is lead by Clive and consists of Sofia, Karen, Rod and his A.I. robot.
