Sofia is very much at home creating social media listening dashboards and also manages Snapchat and Instagram stories content and scheduling.
Do you have a “Karen” in YOUR team? A team player and people person. Sometimes social media marketing teams have their heads in a pool full of numbers that they forget to look around them and be HUMAN.
Today social media command center screens in the workplace can show anything from the latest about industry news, reaction to new products or competitor benchmarking.
How are teams adjusting to lockdown life, working at home during the Coronavirus pandemic?
The social media marketing team is lead by Clive and consists of Sofia, Karen, Rod and his A.I. robot.
Get the right people for these essential social media roles into your company today. Do you really want this kind of power in the hands of a junior or intern?
Your success or failure will depend on how up to date you are, and how you can apply that information. Don’t be caught out. It is vital for you and your team to address how you keep up to date. Do not be left relying on a dummy in the office!
How often do you find senior marketers approving social media marketing campaigns but knowing less than the intern? In this example the intern has learnt how to apply LinkedIn Lead Gen Forms and the LinkedIn Insight Tag.
Do you have social media interns? What do you do with them? This is their time to explore and sometimes fail. Vital lessons for the future.
