Social listening
Social media listening intake best practices
Social media listening experts need to have a carefully filled in intake submission. Poor input affects the quality of the final report.
digital marketing strategy
Analytics Command center displays
Competitive Analysis – Share of voice
Competitive analysis is often shown as Share of voice (SoV). This is a measure of the market your brand owns compared to your competitors.
Analytics
Avoid robotic campaign reporting.
Avoid robotic campaign reporting which is detailed with lots of numbers, tables and metrics unrelated to the language and campaign ambitions of the sponsor.
