Campaign Management Social Media Tactical Plan 48 Hour Challenge to Create a Social Media Campaign Clive Roach Have you ever had a 48 hour campaign challenge? The Social Jedi Series team is challenged with this for a new client. How will they cope?
Social Media Tactical Plan Five Engagement D’s For Success Clive Roach Five Engagement D’s For Success. Use them for posts but also for story formats in Instagram, LinkedIn, Facebook, and Twitter fleets.
Social listening Social Listening – What is it? Clive Roach Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
B2B Social Media B2C Social Media Bad practices in social media Content Marketing Social Media Strategy Is Your Social Media Going Nowhere? Clive Roach Is your social media going nowhere? Now is the time to change and make a difference. Learn about the key success points right now.
Social Commerce YouTube YouTube Shoppable content YouTube Shoppable Content Clive Roach YouTube shoppable content enables viewers to see featured products by clicking the shopping bag icon then product pages and buying options.
Bad practices in social media Fake social media Social Media Marketing Crimes Clive Roach What social media marketing crimes are you committing? Do you treat social media as a one way medium and ignoring your audience?
Community Management Community manager Crisis Management Community management is key for social media Clive Roach What metrics can be used to measure the performance of community management? What type of community managers do you have?
Crisis Management Customer acquisition Getting started with social media marketing Influencer discovery Paid Promotion Setting up goals Social Media Strategy Thought Leadership 10 goals for social media marketing Clive Roach Here are 10 goals for social media marketing to get started on the right path to getting results that matter.
Analytics Social media campaigns Correlation is not causation Clive Roach Correlation is not causation. Just because two things correlate does not necessarily mean that one caused the other to perform exactly as it did.
Analytics Avoid robotic campaign reporting. Clive Roach Avoid robotic campaign reporting which is detailed with lots of numbers, tables and metrics unrelated to the language and campaign ambitions of the sponsor.