Recruiting the right people for social media marketing is a common pursuit for many companies today. Over the years I have identified 3 essential roles.
– Community manager
– Strategist
– Analyst
Are your community managers people friendly and do they have the skills and experience to spot business leads, discover influencers and manage crisis situations?
Here is an example when a sense of humor in a community manager can really work well when the moment presents itself. I encourage my current set of community managers about this, and I always use this example. So build up a good set of character traits that you want in your team as well as suitable experience and system skills.
Do you have analysts who can conduct evaluations and work out the impact of your campaigns are not so easy to come by. Do they know the difference between metrics and key performance indicators and know how to do end to end campaign tracking?
Do you have a social media strategist? A person who can devise strategy and tactical plans for your campaigns and activities?
It is not too late no matter how small or big your company size. Get the right people for these essential social media roles into your company today. Do you really want this kind of power in the hands of a junior or intern?
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