Instagram Reels
Instagram describes REELS as “Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business”.
Here are the key features of Instagram Reels:
The BIG benefits of Reels
The Reels tab acts as an Explore page for reels. This is a feature you do not get with Instagram video. Being under the Reels tab, users are able to scroll through their feed to view any videos, whether or not you are following those accounts. Thus, the chances of being discovered organically compared to using paid ads with Instagram video posts becomes greater.
Reels Statistics
- Content on Instagram Reels gets 22% more engagement compared to regular videos on Instagram
- 87% of Generation Z TikTok users believe that Instagram Reels is the same as TikTok
- Instagram Reels’ screen space is massive compared to other Instagram post types, and is purposely 8% larger than TikTok’s in order to get a competitive edge
- See more Instagram Reel statistics here
Instagram Reels can be scheduled
Consumers are quite happy creating reels as and when they need to. Businesses have different needs and capabilities so the opportunity to schedule reels is always a wish for B2B, and B2C companies. Therefore imagine the joy that greats the news that this is possible.
Included within tools that schedule Reels:
- Content Publishing
- Insights
- Comment Moderation
- Hashtag Search
- Business Discovery
- Mentions
- Promote API
- Instagram Basic Display API
This is a massive step forward for businesses using tools connected with the Instagram Reels API.
One thought on “Instagram Reels can be scheduled”