Instagram Reels
Instagram Reels are now supported in Social Listening, finally! Why is this important? Well Instagram Reels is very popular. Instagram Reels feature generates 67% more engagement than standard Instagram videos. 70% of marketers surveyed said they plan to boost their video content on Instagram.
See more exciting Instagram Reels statistics.
Instagram Reels are now supported in Social Listening
This has a huge impact. All that engagement and up till now we could not measure the social listening impact easily and integrate it with rest of the earned social media statistics. Yes we can do it by hand, and my team and I have done that a lot in the past. However, now it is much easier.
Hashtag Analysis
The data can be fetched in a special way to start. Public ONLY Instagram Reel posts can now be fetched through hashtag-based social listening. So we can only track what has happened by the hashtags used in the Reels. Reels with no hashtags have to be measured manually as before. Despite this drawback it is very much a welcome addition to our social listening scope. Welcome Instagram Reels analysis to our set of tools to track social media marketing outcomes.
