Analytics Social media campaigns
Correlation is not causation
Correlation is not causation. Just because two things correlate does not necessarily mean that one caused the other to perform exactly as it did.
Author: Clive Roach
Analytics
Avoid robotic campaign reporting.
Avoid robotic campaign reporting which is detailed with lots of numbers, tables and metrics unrelated to the language and campaign ambitions of the sponsor.
The Team
Do you have a “Sofia” in YOUR team?
Sofia is very much at home creating social media listening dashboards and also manages Snapchat and Instagram stories content and scheduling.
Social listening The Team
Do you have a “Karen” in YOUR team?
Do you have a “Karen” in YOUR team? A team player and people person. Sometimes social media marketing teams have their heads in a pool full of numbers that they forget to look around them and be HUMAN.
Command center displays
Why have a social media command center?
Today social media command center screens in the workplace can show anything from the latest about industry news, reaction to new products or competitor benchmarking.
Instagram Instgram Shopping
Instagram extends its shopping features to Reels.
Instagram shopping now available in Reels. Instagram applicable users can now tag products when they create reels to enable shopping.
The Team
Lockdown life and Social Media Teams
How are teams adjusting to lockdown life, working at home during the Coronavirus pandemic?
Social media roles The Team
The Social Media Marketing Team
The social media marketing team is lead by Clive and consists of Sofia, Karen, Rod and his A.I. robot.
Community manager Social media Analyst Social media roles social media strategist
What roles are key for a social media team?
Get the right people for these essential social media roles into your company today. Do you really want this kind of power in the hands of a junior or intern?
Command center displays Social media campaigns
The Social Media Campaign Review Dummy
Your success or failure will depend on how up to date you are, and how you can apply that information. Don’t be caught out. It is vital for you and your team to address how you keep up to date. Do not be left relying on a dummy in the office!
