A Typical Day of a Social Media Marketer

So what do they do all day besides knowing how to find customer insights and improve results against demanding marketing and business goals? Social media should aim to get measurable results that contribute towards those goals. It is key to have a social media marketer role within your digital marketing team.

Campaign Tactics

Creating social media tactics is a key task. Coming up with concepts and seeing them tested as the campaign unfolds. Thus, social media marketers need to develop skills to be creative with their tactics.

Social listening is an important social media activity. It is an unique skill. Creating insights that paint pictures of possible solutions or conclusions to difficult questions, much like a painter creates artwork. Here is a list of tools to do social listening even on a low budget.

Competitor and industry analysis

A great amount of intelligence can be gained about competitors and new industry trends via social media data mining. “share of voice” dashboards are available that update in real time on mobile devices. These can be used by key stakeholders and also visible on large social media command center screens.

User generated content

User generated content (UGC) is one of the most predicted uses of social media marketing for many brands. According to Nielsen (Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?):

92% of consumers trust earned media more than owned media
81% of purchase decisions are peer influenced
Customers are 6x more likely to purchase a product if the page includes pictures fro social media. A great example of social proof.