5 B2B Influencer marketing statistics that can help you make the case to include the use of 3rd party influencers for your company or brand.
Twitter view statistics are available for everyone. Now you can see these statistics for your content and anyone else’s too.
Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?
Competitive analysis is often shown as Share of voice (SoV). This is a measure of the market your brand owns compared to your competitors.
Social listening data is key for reputation, marketing, communications and branding. Social listening experts are vital for your digital team.
Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
Correlation is not causation. Just because two things correlate does not necessarily mean that one caused the other to perform exactly as it did.
Avoid robotic campaign reporting which is detailed with lots of numbers, tables and metrics unrelated to the language and campaign ambitions of the sponsor.
