Social Listening – What is it?

What is social listening?

“Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more“

Tony Tran March 3, 2020

For sure you need to have the right skills, the right people, in-house or out-sourced. Set up a process that this team can be given the right details like keywords, competitor names, hashtags, and other information as the initial input. An online form or internal web page questionnaire is a good start.

What can you do with Social Listening?

– Competitive intelligence

You can track your competitors. Are you tracking what your competitors are doing or what your potential customers are doing with competitor products? There are techniques available to dig deeper and discover your competitor tactics.

– Learn what customers think of you

Social listening enables you to learn all about what customers think of you and your products and services. Deep dive to discover the most used phrases, words, sentiment, brand ambassadors, and detractors. However, what about measuring the most used action words, most talked about product or service, etc? An interesting option to measure is the most expressed emotion over time.

– Understand more about your target audience

Social listening can help to map out many key characteristics of your target audience. Mix existing data, offline and online, with the insights you find to fuel your customer decision journey maps.

Are you tracking what your competitors are doing or what your potential customers are doing with competitor products? Share on X

Start with training

Training is needed to be effective using social listening applications. Analytical skills matched with business experience enables the best opportunities. Many people believe it is possible to be given a username and password and that is it, they are an expert. Do not underestimate the skills needed, irrespective of the application.