ChatGPT – What is it?
ChatGPT Simply described;
“ChatGPT is an advanced AI chatbot trained by OpenAI which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer follow up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests”
chatgptonline.net
ChatGPT relies on the powerful GPT-3.5 technology. GPT stands for Generative Pre-Trained Transformer, a complex neural network based on the revolutionary Attention concept. Try it out here (as long as it is available and not over worked ;-).
Output examples
Corry Wang gave ChatGPT a try by asking it to create four paragraphs to a history class question.
If you would like to see more examples read this article listing 20 good and bad responses.
Will ChatGPT kill off the need for human copywriters?
At work or with friends this is the most asked question. Is it bad news for the role of human copywriters?
It is way too early for ChatGPT as it is today to replace the human copywriter role as a part of your team structure. However, it is very clear that it can help with the heavy lifting and getting started. In summary it will improve the grammar, structure, and clarity of the content task. It is too early to replace the role in full for professional services.
What do you think?
Now there is Google Bard too but which one has the most social media buzz?
Hi Clive, this is a huge debate and we had a chat over on #vcbuzz Twitter chat today. I think in time it will hurt some copywriters a little and others a lot. However, there are things it cannot do, and if it makes a huge error people may rely less on it. It sure will be interesting to see where it all goes with Google getting in on the game now.
Hi Lisa indeed it has created a big buzz in many areas and especially so in the arena of copywriters. In my company we have piloted AI automation as a supplement but in the tests with ChatGPT it shows far more potential, but has to be carefully managed. To me the danger is not with experienced digital marketing folks like you but with others wanting to cut corners and let it loose with no human checks around alignment to the brand or factual checks. This I am very careful with at work. It can reduce the workload or in other ways potentially boost the output numbers for evergreen well known always on content for a company or brand, but needs to be monitored in my opinion. However, its a new point for us all.