What is meant by video marketing?
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Video Marketing – How to get started?
In my career I was called upon to do many presentations in front of live audiences. This gave me lots of practice and experience to present topics that I’m experienced in. When video marketing became normal this was an easy move for me to get involved. This was due to the presentation and video experience that I had obtained over the years. I translated the success factors that I learnt from public speaking and used them to present during video marketing sessions.
The extra aspects I had to learn were about the formats that would get the most success. This meant learning how to do videos of various length, even under a minute. I also learnt about how to make them engaging. Many of the lessons I learnt from online marketing apply to video marketing in my opinion.
Video is used with much success in online marketing particularly social media.
Video Marketing Tips Podcast Episode 1 – Clive Roach & Ieva Vaitiekūnaitė
Here is a short clip, episode 1 of a podcast series with Ieva Vaitiekūnaitė as the host interviewing me. The topic is getting started with video marketing.
What are the steps that you take to prepare before making a video?
Be well practiced. Scout out the location where the filming will take place. To be totally comfortable you need to know where all the wires are and the best viewing points. Ensure quality checks of the lighting and sound. It is important to mitigate interruptions.
Be clear what the business objective is for the video. Therefore, how will you measure the success? Each business objective must have selected measurable metrics that you can track via social listening or social media reporting.
In summary
My advice if you have not made any videos is to get started and make your first one. Then the second and then the third etc. You will quickly learn about the factors that make your videos successful for your target audience and the aspects you like which makes them fun to make.
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