What is Social selling?
“Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline” – Wikipedia
Despite many success stories about social selling there is still doubts that it can work. There is often bad planning to make it work as well. This I often encounter, especially among hard core sales people who are very used to the traditional door to door selling. The biggest issue is how to make it work using LinkedIn.
Two myths with LinkedIn
Myth 1 – LinkedIn is just a job board
Myth 2 – LinkedIn is just a channel to run adverts
LinkedIn is more than this. They have made some nice improvements. It is a great place to cultivate ongoing conversation with key target group potentials. Freely share your insights and learnings as a social media marketing professional.
Do it TODAY!
