Adopting Social Media Listening
Social media listening experts can create amazing reports full of insights and competitive analysis that is highly valuable. Social listening is an exciting topic and I personally love doing this as a part of my job each and every week of the year in one way or another.
Eventually they become a key part of the team. However they are not always given all the latest information on new business initiatives, competitors or industry changes. Therefore when it comes to new requests for reports, social media listening experts need to have the very latest information given to them.
Social media listening experts need to have a carefully filled in intake submission. Poor input affects the quality of the final report Share on XThe timely presentation of the latest information, competitor information etc. directly affects the quality of the final report.
Don’t Get Mad With Us!
I have learnt over the years that providing information for a social media listening report is not the most exciting thing to do in a typical week. I often see that many of the details are missing. The expectation is that the expert can get them. However this is not a good situation. In many situations there are many companies or products with similar names. Large enterprises have several family ranges. It is not a fair comparison to take a short cut and look at what a whole company supplies when in reality only one of its product families is to be compared in the analysis.
This is what can happen when the requestor cannot find the time to get the equivalent product range of the competitor. The name of the company is often submitted. Even worse still asking the experts to “go look it up”. There are many more “short cuts” that that can happen which will reduce the accuracy and in the end usefulness of the report.
Social media listening teams will often chase requestors for the right input. They know that a bad intake leads to a weak output.
Please help us!!
Results Can Be Stunning
Get all the right information. Ensure that brief is positioned to reflect a crucial aspect to the business. Then the magic happens. The magic of insights or results that help to guide or influence sales, marketing or the communications direction of a business.
This is one of the biggest kicks I get from social media marketing. Nothing better.
