Instagram direct messages
It is great news that Instagram direct messages (DMs) can now flow into social media management systems as of June 2021. Now social media community managers can reply to Instagram DMs much more efficiently than replying to them on Instagram native.
The other advantage is that now we can get insights on volume, topics and sentiment (if you have this switched on for inbound messaging).
Deeper customer insights due to the Messenger API
Early adopters for the integration of Messenger API for Instagram saw higher response rates, reduced resolution times and deeper customer insights as a result of the integration (Sprinklr beta program).
Improved enterprise customer service
In summary it is now possible to add Instagram messaging to the other channels being managed via your enterprise social media management system. Improving enterprise customer service performance.
