LinkedIn has launched Accelerate. It is LinkedIn’s AI automated Ad campaign process. Most social media tools are using AI in some way or another. Hootsuite, Sprinklr, Netbase Quid are all using it extensively.
How to set up “Accelerate”
Users only have to provide a website URL for the product that you want to promote, and the system will do the rest.
LinkedIn uses AI to analyse the website URL, the company’s LinkedIn Page and the account’s prior LinkedIn ads to recommend a campaign.
It uses the customer data, builds creatives and an audience.
Running LinkedIn’s AI Automated Ad Campaigns
All that is needed is to adjust the copy, images and refine targeting parameters by adding inclusion and exclusions, like target country etc.
Once the campaign starts, it automatically adjusts the campaign bids, and shifts budget accordingly.
