“I am fed up with posting on social media for my company, week in week out – the same! Hardly any engagement from all of that effort. So boring”. Is this your view too? Are you thinking this way for some time as well? Are you in a rut? Worst of all, no one around you seems to see a problem. Social media is treated as yet another output channel. All they are interested in is what are the reach figures are this week.
“Is your social media going nowhere?“
I have been there. I have met many people in that situation, in different companies, different verticals, large and small, from around the world.
Step out from only using the traditional channels. There is more out there than Twitter and Facebook.
Now is the time to make a difference!
Make a change – Be more effective with your time. Get business relevant results. How do you get started? First you need a strategy. Not just to get better social results, but instead to get better social media results that are recognized as valuable by your business.
Talk about all your new successes in the light of their relevance to the business plan. This will help to gain more buy-in and attention. This leads to bigger budgets and more resources for future activities.
Define your target audiences. Learn to create posts that will be inspirational or informative to a particular audience. Posts designed for everyone are not effective. Therefore do LESS in quantity and MORE in quality. Use targeting where you can. Sometimes you can do this organically, but include some paid promotion to reach more than your existing follower base. The content has to be spot on, so start a content marketing project. Content was and always will be King at the end of the day.
Lastly, recognize that people are people. When you remove the bots there is a human being at every account. Work with your brand and communication team to create a new engaging tone of voice and conversation approach.
“Now you are talking WITH your audience… not at them“
Check again if your answer to this question is improving – “Is Your Social Media Going Nowhere?” Practice explaining these improvements so that your stakeholders can easily understand.
Make Social Media “Bigger”
Is your social media going nowhere? Now is the time to change and make a difference!
