The Rise of AI Generated Content
In today’s digital era, artificial intelligence (AI) has become an integral part of our lives. Transforming various industries and revolutionizing the way businesses operate. One of the most significant impacts of AI is its ability to generate content, including images and videos.
Why is the use of AI increasing?
AI algorithms can process and analyse data at a scale and speed that humans simply cannot match. This enables marketers to make data-driven decisions, optimize campaigns, and achieve higher ROI.
I make use of AI technology within the Sprinklr social media management application. It helps me to create social media reports quickly. Thus, I can integrate aspects such as sentiment, virality, and competitive benchmarking especially in social media listening.
I also use Hootsuite’s OwlyWriter AI to assist me with some of my personal brand tweets and Facebook posts.
AI generated images in marketing
It is clear now that AI generated content images have emerged as a game-changer. Providing businesses with the ability to create high-quality visuals without the need for professional designers or photographers.
AI generated video in marketing
Video content has become increasingly popular in marketing strategies, as it offers a dynamic and engaging medium for storytelling. AI generated video content has opened up new avenues for marketers. Creating compelling visual narratives, even without professional videographers or extensive resources.
The social media jedi series showcases new events and functionality in social media since 2018. I use some of my past colleagues to provide me with human voices and characters. However, I still need AI to help support the animation and voice creation process for the other characters.
The future
As AI continues to advance, its potential in marketing is only beginning to unfold. In the future, AI is expected to drive hyper-personalization. This will enable marketers to deliver highly targeted content to individual consumers at scale.
In conclusion, the use of AI generated content in marketing is on the rise. This is driven by the need for efficiency, personalization, and cost-effectiveness. AI generated images and videos have already proved to be powerful tools. This allows marketers to create visually stunning content and engage their audiences effectively. As AI continues to advance, the future possibilities for AI in marketing are endless. This is promising hyper-personalization, seamless interactions, and further automation of content creation.
