This post is about B2B Influencer Marketing Statistics. Mike Allton posted a very interesting blog post containing statistics to help make the case for Business to business (B2B) influencer marketing. Mike is an international keynote speaker, an award-winning blogger and author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands.
I have spent over 10 years working on B2B social media so I have picked my favourite 5 from the published set of 10 from Mike’s blog, as these I have the most experience with.
These 5 statistics feature in this video.
1. B2B companies that use influencer marketing report an average ROI of $6.50 for every $1 invested.
2. 78% of B2B marketers say influencer marketing is effective.
3. B2B buyers are more likely to purchase a product or service if it has been recommended by an industry influencer.
4. B2B influencer marketing can lead to an increase in website traffic and search engine rankings, as influencers often link back to the company’s website in their content.
5. 50% of B2B buyers say that they rely on industry thought leaders and influencers to stay up-to-date on the latest trends and developments in their field.
You can read the full blog post here:
10 Compelling B2B Influencer Marketing Statistics for 2023 (thesocialmediahat.com)
SOURCES:
- https://www.tomoson.com/blog/influencer-marketing-study/
- https://www.toprankblog.com/2022/07/b2b-influencer-marketing-report-22/
- https://influencermarketinghub.com/influencer-marketing-statistics/
- https://hypeauditor.com/blog/data-from-our-study-of-1865-instagram-influencers/
- https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
- https://popularpays.com/blog/measure-return-investment-roi-influencer-marketing-campaigns/
- https://collabstr.com/2023-influencer-marketing-report
